need content? you are in the right place
Content advertising is advertising your content. Yes, literally. You pay for exposure or clicks.
That means demanding the inclusion of a media budget because you pay for content advertising so people can:
- Discover your content
- Engage with your content
- Respond to your content
Social Media Management
Analytics & Performance
Technology and social media have brought power, back to the people.
Despite all the arrows aimed at the advertising industry in this digital-first millennium, content advertising remains alive and well. Advertising continues to be the backbone and financial foundation of media.
Content advertising as we said above, is not another name for native advertising (though it’s often executed via the channels that support native). It’s simply a strategy and process that involves producing content to be promoted via paid distribution channels.
It is about overcoming the challenges of organic channels and placing some chips on programmatically targeting potential customers at every stage of the buying cycle. It’s more scalable and far easier to control.