Ad format consists of two panels - initial and expanded. On click or mouseover, the expanded panel appears to be  pushing the content of a website down. The banner must include a “X Close/Collapse” button in the upper right corner of the expanded panel (allows user to close the expanded stage).

• The pushdown banner can only expand down, which makes it great for masthead placements.
• The small image that appears initially is typically the size of a standard banner placement.
• The large image width and height are fully customizable on a per-creative basis.
• The banner can optionally expand automatically and close after a period of time.