What are advertising banners?
Banners refers to the use of Banner advertising refers to the use of a perpendicular graphic display that extends across the top, bottom, or sides of a website or online media property.
The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page's sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.
Banner ads are widely used to promote a brand and/or to get visitors from host website to visit the advertiser's website. [Fast Fact: The first banner advertisement was deployed on Wired Magazine's website in 1994 (then called hotwired.com).
The banner reads "Have you ever clicked your mouse right here? You will." The ad then sent the user to a campaign for AT&T.]